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A QR code, short for quick-response code, is a type of two-dimensional matrix barcode invented in 1994 by Masahiro Hara of the Japanese company Denso Wave for labelling automobile parts. It features white and black squares within a square grid featuring fiducial markers on the corners, readable by imaging devices like cameras, and processed using Reed–Solomon error correction until the image can be appropriately interpreted. The required data is then extracted from patterns that are present in both the horizontal and the vertical components of the QR image. Whereas a barcode is a machine-readable optical image that contains information specific to the labeled item, the QR code contains the data for a locator, an identifier, and web tracking. To store data efficiently, QR codes use four standardized modes of encoding: numeric, alphanumeric, byte or binary, and kanji.

Compared to standard UPC barcodes, the QR labeling system was applied beyond the automobile industry because of faster reading of the optical image and greater data-storage capacity in applications such as product tracking, item identification, time tracking, document management, and general marketing.