Tubi
Tubi (stylized as tubı) is an American over-the-top ad-supported streaming television service owned by Fox Corporation since 2020. The service was launched on April 1, 2014, and is based in San Francisco, California. In 2023, Tubi, Credible Labs, and a few other Fox digital assets were placed into a new division known as the Tubi Media Group.
In May 2024, it was reported to have 80 million monthly active users. In January 2025, Tubi reported to have 97 million monthly active users, and reached 100 million monthly active users in June 2025. The service was ranked 33rd in Fast Company's "The World's 50 Most Innovative Companies of 2025".
History
Tubi was founded by Farhad Massoudi and Thomas Ahn Hicks of AdRise in San Francisco, launching in 2014 as a free service under the name Tubi TV. In May 2017, they raised US$20 million in a round of funding from Jump Capital, Danhua Capital, Cota Capital, and Foundation Capital. In June 2019, Tubi announced that it had over 20 million active monthly users, and later in September, the company reported that users had streamed 132 million hours of content. In September 2020, the company reported 33 million monthly users.
In 2019, Tubi announced it would nearly double its 2018 spending on licensed content, taking it close to US$100 million. In February 2019, Tubi signed a distribution deal with NBCUniversal, which included 400 TV episodes and films.
Tubi became available on Vizio SmartCast on September 25, 2019. On October 21, Tubi launched Tubi Kids, a dedicated hub for the streamer's children-centric content via Roku and supported devices.
Sale to Fox
On March 17, 2020, Fox Corporation (which had recently been spun off from 21st Century Fox following that company’s acquisition by Disney one year prior) announced that it would acquire Tubi for $440 million cash upfront, with the sale being completed on April 20; Massoudi would remain at the company, which would continue as a separate subsidiary.
In December 2021, Fox acquired MarVista Entertainment, in a move to bolster Tubi's library and leverage its production capabilities for made-for-TV films.
In December 2022, Tubi signed a content deal with South Korean entertainment company CJ ENM, licensing a number of Korean-language films, television series, and K-pop programs. (South Korean content is one of Tubi's fastest-growing categories.)
In January 2023, Tubi signed a content deal with Warner Bros. Discovery for 11 new FAST channels and adding on demand content from various WBD properties.
During Super Bowl LVII, Tubi aired the commercial Interface Interruption. The advertisement tricked its viewers into believing the game had restarted with announcers Kevin Burkhardt and Greg Olsen talking vaguely about the game, before making it appear as though someone had exited the game and changed to Tubi, choosing to watch the 2005 mystery film Mr. & Mrs. Smith. The advertisement, which was purposefully short to alleviate concerns, was met with mixed reactions with some acclaiming the commercial and others such as The Mary Sue and Wanda Sykes referring to it as dangerous.
Source:
en.wikipedia.org
